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Cbus Product Club: The Value of Customer Journey Mapping

  • Pillar: The Forge 580 North 4th Street Columbus, OH, 43215 United States (map)

How can we better understand our customers and ourselves?

Join us for a talk about customer journey mapping -- a simple but effective method to comprehend the people, processes and experiences that surround us. 

Journey maps illuminate topics ranging from awareness to retention... from app downloads to in-store conversions... from call centers to service design. They are robust tools, helpful to anyone exploring the interactions between businesses and customers. 

You will learn how to: 

• Create and maintain customer journey maps

• Discover innovation opportunities within a product strategy

Clarify and improve customer experiences 

 

About the presenter

Edward Stull works as user experience designer and researcher in Columbus, Ohio. He helps teams work through product, service, and marketing challenges.

 

 

Agenda

6:00-6:30 Food and Networking    

6:30-7:30 Presentation Discussion    

7:30-? - Networking

Earlier Event: April 28
Cbus Product Club
Later Event: January 12
Developers + Product Manager Panel